Okay, we might not necessarily look like it, but we are actually real rockstars at the NPIRE. So naturally, as a rockstar, you need tattoos. The more the better! The problem here is: We are not very good at tattooing, but instead are kind of talented when it comes to brand design and websites. That’s why we decided to get in touch with tattoo and piercing studios, who happen to have slightly horrible websites most of the time. And this marks the birth of our Cover Up Kit as a fun little customer acquisition gimmick.