NewBaked

Bakers gonne bake! Those handmade breads are what any German’s dreams are made of.

foodidentity
GO by Steffen Henssler – Menu

For Hamburg’s best sushi restaurant, established by the most famous chef in town, we created the dopest sushi menu to go with it – with illustrations inspired by traditional Japanese ink painting, printed on real newspaper.

foodproduct
OLO Boards

In a time where humans crave experiences instead of just things, OLO tells a beautifully inspirational story about our connection to nature – and REALLY makes you want to jump on that sexy electric surfboard.

techidentity
Animated Stories

Ever wondered what it looks like inside our brains? Our Instagram stories will give you an idea – and take you on a journey through the NPIRE. More shenanigans, more WTF, more YAYYYYY.

foodlifestyletechfuncampaign
14 x 14

A colourful anniversary project celebrating the power of creativity and showing that anything can be a funny, beautiful and inspiring artwork – even postcards. Also, please buy them and make us rich.

funproductcampaign
Ausgabe 14

Our first edition of ’Ausgabe 14’, aptly named ’Creativity is God’, doesn’t only contain our blood, sweat and tears, but a collection of insights about life, work and everything in between.

funproduct
GO by Steffen Henssler

With this luxury sushi restaurant and delivery service, popular TV chef and entrepreneur Steffen Henssler turned to the dark side – and let us create an obscure, enigmatic brand from scratch.

foodidentity
ello

Who said that rollators can’t be colourful and fun? We are proud to be working with clients who make the world a better place, for example by developing innovative products for the elderly.

techidentity
BELLINI PARIS

Picture this: A private boat on the French Riviera. Palm trees and sunshine. Beautiful people. An ice cold can of Bellini Paris glistening in the sun. One of our most prestigious brand & product development projects to date.

foodproduct
Forward

Within the long-established logistics industry, we positioned Forward as a modern and disruptive, but trustworthy technology brand – with vibrant combination of colours, bold typography, clean icons and eye-catching textures.

techidentity
ibeo 20 Jahre

Pioneering the future of mobility before it was cool. For ibeo’s 20th anniversary, we co-created a special birthday party – including an ibeo museum and a hyper-interactive product showcase.

techcampaignexperience
Ahoi

With AHOI as the Sparkassen Group’s in-house innovation hub, we had the chance to blow some dust off of the banking sector and create a colourful, fun and interesting brand.

techidentity
NQYER

A newly launched brand that draws on the spirit of the popular culture of the internet – for an influencer agency that lives and breathes social media.

lifestyleidentity
Cow or King

We could have just invited some friends to the office. Instead, we created a campaign to invite some friends to the office – bringing our vision of a shared, creative playground to life.

lifestyleidentity
Foodies & Founders

Two golden threads running through the NPIRE: Food and startups. So why not combine them? Our food unit aims to accelerate innovative ideas in the food industry.

foodidentity
Rich ´N Greens

In the name of a ’Lifestyle Food Revolution’ led by Annabelle Boom and Rich Apeldorn, we gave their Cologne-based healthy food restaurant a little touch up and created a sexy superfood brand.

foodidentityproduct
RYSTA

An IoT product for tech-savvy among us: For Rysta, we created an emotional story around a quite ‘nerdy’ product to make it interesting for curious people who aren’t necessarily developers.

techidentity
Products & Packaging

As part of a holistic brand development, we are often involved in the process of product development and packaging design. It’s one of our favorite parts: Bringing visions to life with actual products.

foodlifestyletechproduct
Protonet ZOE

When our longtime clients and friends from Protonet launched a crowdfunding project for a smart home solution, we developed an informational campaign about AI, data security and the tech behind the product.

techcampaign
HYPERINTERACTIVE

Hyperinteractive delivers that little bit of extra *BANG* to any digital project. As one of our associated companies, we came up with a brand for Hyperinteractive that keeps the name’s promise.

techidentity
Happy Cheeze

We simply can’t resist a funky food brand. For this vegan cheese alternative we created different design concepts, focusing on the product packaging. Happiness included.

foodidentityproduct
ADPOLICE

Supporting their mission of tracking down fraudsters on the internet, we created a brand story and design from scratch for the Good Cops of Adpolice – using police-related elements and bold messages.

techidentity
Startup Weekend Fintech

Money, money, money! For this special Spartup Weekend Fintech edition we played with fun illustrations and humorous quotes to make the brand more lighthearted and less… well, finance-y.

techcampaign
Channel N Nnnews

In an attempt to finally claim our 15 minutes of online fame, we invented our very own NPIRE Breaking News format. Let’s say it was a ground-breaking success.

funcampaign
Ben Green Restaurant

From things as big as the logo to as little as the flower pots and aprons: Our job here was to make the Ben Green brand come alive in their first branch at Cologne Airport.

foodexperience
The Sweet Potato Company

Let’s be real: Everyone loves a sweet potato. And we also love nice brands. So what’s better than a holistic brand development project for a company that makes all sweet potato everything?

foodidentity
The Tree

Our Christmas miracle 2017: When Movemates decided to deliver Christmas trees to people’s doorsteps, we took the chance to turn a usually very average-looking object into a minimalist design piece.

techcampaign
Basil meets

Together with our friends from Kitchen Guerilla, we sent their Basil Soda on a trip around the world to meet spirituous friends in Cuba, Russia or Mexico.

foodcampaign
Ben Green

The project that made us love broccoli as much as pizza puffs. For the healthy fast food restaurant Ben Green, we evolved from brand experts into fashion designers, chefs and gardeners.

foodidentity
ibeo

When a nerdy tech company with a strong startup spirit meets the automotive sector, a straightforward brand is needed. Challenge accepted.

techidentity
Startup Weekend Bremerhaven

Arrr! When the first Startup Weekend in Bremerhaven invited us to create a fun design for their event, we were – quite literally – on board.

lifestylecampaign
Urban Fit Days

A fitness playground for sport fanatics, food aficionados and fashionistas; a design playground for us: For Urban Fit Days, we created a full-fledged brand from scratch.

foodlifestyleidentityproduct
Startup Weekend Hamburg 2016

No talk, all action – round 2! In 2016, Startup Weekend Hamburg did it again and this time, we took a trip to outer space with the brand design.

lifestylecampaign
Fleischhauer

A unique product, turning a brute tank into an epic timepiece. An equally unique brand identity, combining roughness and precision.

lifestyleexperience
Gymjunky FIBO 2017

The third round of FIBO demanded a bigger exhibition stand, more products and a better concept.

lifestyleexperience
Protonet Crowdfunding

3 million Euros in 133 hours – a history-making crowdfunding campaign initiated by Protonet, designed by yours truly.

techcampaign
vidasnax

The snack revolution powered by the NPIRE. For these yummy healthy treats (minus all the nasties like sugar, fat and other additives) we co-created the business concept and conjured up a fun brand.

foodidentity
Collins Employer Branding

Collins isn’t only one of Europe’s most successful e-commerce companies, but also a highly attractive employer. This campaign took the right team members on board.

lifestylecampaign
NPIRE Trash Tombola

A true NPIRE classic, making the internet a better place since 2015.

funcampaign
Gymjunky FIBO 2016

There’s something about making brands come to life in an exhibition environment. For Gymjunky’s second FIBO, it was no different.

lifestyleexperience
Protonet

At the time the brightest star in the German startup universe, Protonet had big dreams. By creating the distinctive brand, we were happy to have been a part of this venture all along.

techidentity
Starcraft Mule Dance

What?

funcampaign
The Watch Store

The brand we created for The Watch Store was sophisticated, minimalist and timeless. Pun intended.

lifestyleidentity
Visuals

We love creating brand identities with funky illustrations and visuals – from delicate pencil drawings via bold 3D illustrations to clean, sleek visuals.

foodlifestyletechfuncampaign
NPIRE Click TV

Our high-tech answering tool for the age-old question: What the hell do you do at the NPIRE?

funcampaign
Logos

Logos are core elements of a brand design. Here are some of our favorite ones from the past years.

foodlifestyletechidentity
Free Your Data

A sociopolitical campaign by a rebellious startup with the goal of putting Europeans citizens back in control of their personal data and demand transparency from corporations.

techcampaign
Startup Weekend Hamburg 2015

A 54-hour entrepreneurial marathon with a community of ambitious founders and creators? Count us in.

lifestylecampaign
Maker Hub

Bringing the vision of an inspiring social workspace & creative café to life, offering a place to meet, share ideas and work together for the local startup community.

foodidentity
Gymjunky

Taking fitness clothing to the next level, with business partners who take their brand slogan ‘We don’t rest’ very seriously.

lifestyleidentity
MARTERIA ZGIDZII

A collaboration with a musical genius who never ceases to inspire us with his art. We created a merchandise collection that had to live up to this artistic standard.

lifestylecampaign
WIR MUSTERN

It was a family affair: With Wir Mustern, Gilg’s mom Bettina designs personalized textile masterpieces with lots of personal charm.

identity
RIB Piraten

Sightseeing on a bus? Boring. Thanks to our pirate friends, we prefer speed boats – extra adrenaline guaranteed.

lifestyleidentity
FAMETHROWER

All you need for your next party hit is a fire extinguisher and colourful powders. You’re welcome.

lifestyleexperience
Cover Up Kit

A fun little gimmick to introduce ourselves at tattoo studios. Client acquisition, done the NPIRE way.

funcampaign
NPIRE BAD ASS EDITION

Behind closed doors, we’re actually quite tough. These sparkling business cards featuring our wrestling alter egos remain one of our most popular projects to date.

funcampaign
GUTSCHEINHELDEN

A smiling superhero delivering vouchers for online shopping was the star of our brand identity for Gutscheinhelden.

techidentity
PP Network

Business cards don’t have to be plain. Like this one, that looks like an ID card.

funcampaign
CHRIS FIELDING

One of our first brand building projects for a House and Electronic DJ, featuring bold colors and geometrical shapes.

lifestyleidentity
YUNIKUE DEAD SUMMER

Summer is dead, long live summer. With this campaign for a local fashion label, we told a story about adventures, dreams and freedom.

lifestylecampaign
NPIRE Legowand

55.000 LEGO bricks: This piece of art is hands down the best reason to visit us in our office.

funexperience
Meet the YUNIKUE Family

To celebrate their big warehouse sale, the local fashion label YUNIKUE invited friends and family to a day of eating, drinking, chatting – and of course, shopping.

lifestyleexperience
5 Jahre NPIRE

One must make hay while the sun shines. And one must build a castle into the office and add that fancy royal touch to the brand when it’s one’s birthday.

funexperience
NPIRE

Our 5th birthday was the perfect occasion to finally give an appropriately imperial look to the NPIRE.

lifestyleidentity
YUNIKUE Fast Forward

A sexy design for YUNIKUE’s summer collection 2013 – covering anything from the website to look books to facebook campaigns.

lifestylecampaign
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