Our exports are the results of all the creative work in the brand factory – our powerhouse, located in the heart of the NPIRE. From there, brands are being exported out into the world, to places near and far. If you want to learn more about the brand factory …

Click here


Fleischhauer

Our Companion

Rolex? Never heard of that. Fleischhauer is a young German watch brand that manufactures epic timepieces from armor steel, the first “Apocalyptica” edition being inspired by the legendary Leopard 2 tank. Filigree isn’t exactly what they aim for – the high-end watches impress with a massive, edgy and rough look & feel in an elegant matte black. The chance to play with these contrasts was what immediately drew us to this project.

Our Mission

We joined forces with Fleischhauer to refine the existing brand identity. The creative challenge thereby was: How do you turn a brutal-looking tank into an extraordinary piece of accessory? How do you combine military roughness and the precision of a clockwork? Together we created a unique brand concept including a website, POS material, packaging, exhibition stands – basically anything revolving around an exceptional brand experience.

 

DISCIPLINES: Identity | Website | Print | Packaging | Exhibition | Event | POS

 

 

Companion: Fleischhauer
Work: Experience, Event, POS
Year: 2014
Concept: Gilg Frick
Design: Kevin Herbst, Markus Frank