Our exports are the results of all the creative work in the brand factory – our powerhouse, located in the heart of the NPIRE. From there, brands are being exported out into the world, to places near and far. If you want to learn more about the brand factory …

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Imagine you could see what used to be hidden from your eyes. Or hear further than your ears are able to. Or feel outside your body. Sounds like hocus-pocus? The guys from Rysta are striving to make it possible. They created a multi-sensor that combines advanced technology und high usability – making it easily accessible for everybody. By providing hardware-as-a-service with an open API, they give developers the opportunity to create groundbreaking applications solutions. For consumers, Rysta offers a simple and affordable opportunity to benefit from the enormous range of new IoT applications, which make everyday easier – and a bit more exciting.


For Rysta, we aimed to breathe life into a product that is, at first glance, one for only the nerds among us. By creating an emotional story around a seemingly unemotional tech product, we tried to make it attractive for the curious mind that wasn’t necessarily a tech pro. We created a new brand identity including a logo, design and story centered around the product.

DISCIPLINES: Identity | Logo | Logo-System | Story | Website | Graphicdesign | Ads

WORK: Identity, Print, Digital
YEAR: 2016
CONCEPT: Gilg Frick
STORY: Laura Jax
DESIGN: Sarah Lee