When our former coworker and friend called for a two-day food and fitness festival, it was her defined goal to make it big – which, as you can imagine, left us with no option but to kick ass with her and her team. From day one, the Urban Fit Days were intended to be more than just an exihibition – rather a playground for sports fanatics, food aficionados and fashionistas. More than 50 innovative exhibitors, 120 workouts, talks and workshops and a yummy food market speak for themselves – the first edition of UFD turned out to be a full success.
Since we don’t like to do things half-heartedly, we literally had our finger in every pie in this project. We defined a holistic brand identity and design, created the logo, bold imagery and color schemes, developed the website and designed all kinds of print material – posters, flyers, banners, timetables, even the wristbands, merchandise like gym bags and beverage bottles.