Ben Green


We would like to tell you a secret. A secret that has been buried in the depths of the NPIRE for quite a while… Because as inviolable and unconditional our love for Pizza Puffs is – as much as they make our hungry little hearts beat louder and our salivary flow faster – we also like to live on the edge. In this particular case, being adventurous included less pizza and more sweet potato, quinoa and chia seeds. Yes, you read that right.

When Ben Green set foot on the NPIRE, you could say it was love at first sight. An incredibly ambitious team with a refreshingly fresh approach to gastronomy and a lot of unrealistic ideas? Challenge accepted. That’s the kind of partner we’re looking for.


Teaming up with Ben Green didn’t only make us rethink our attitude towards broccoli (we now sometimes tolerate it), but it also brought out our previously unknown skills as interior and fashion designers, chefs and gardeners. Apart from choosing the perfect flower pots or helping shape the restaurant concept, we did what we do best at the NPIRE brand factory: Bringing to life a kick-ass brand identity and design, creating a unique atmosphere at the point of sale as well as building an active community on social media.
Together we created a vibrant, loveable brand for a new restaurant chain that serves fast but healthy food with just the best ingredients.

#madetosmile #healthyfoodloveaffair #cheatingonpizzapuffs

DISCIPLINES: Identity | Brand Story | Website | POS | Packaging | Social Media

WORK: Identity, Print, Digital
YEAR: 2017
CONCEPT: Gilg Frick
TEXT: Laura Jax, Vanessa Angermann
LOGO: Schwitzke Graphics
PHOTO: Seren Dal
DESIGN: Sarah Lee, Markus Frank