Our exports are the results of all the creative work in the brand factory – our powerhouse, located in the heart of the NPIRE. From there, brands are being exported out into the world, to places near and far. If you want to learn more about the brand factory …

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Cow or King

Cows are cool, right? They’re furry and cute, and they make fun sounds. But seriously, nobody really wants to be a cow either. Which is why we decided to invite other creative folks into our Coworking Space (Ha! Get it?) at the NPIRE and become a king instead! We love collaboration and community, so we wanted to not only share our office and facilities, but really get to know other people and learn from each other.

We created a whole concept based on the cow-or-king pun with the cow and the king as key elements. The design as well as the story around it was supposed to be fun and lighthearted, so we worked with minimalist illustrations, bold lines and pastel colors. Moooo!

DISCIPLINES: Concept | Logo | Design | Text | Campaign | Products

WORK: Identity, Print, Digital
YEAR: 2018
CONCEPT: Gilg Frick
DESIGN: Vanessa Engels
ILLUSTRATION: Markus Eppeler
TEXT: Vanessa Angermann
DEVELOPMENT: Max Häßlein