Foodies & Founders

With the formation of our food unit, we took our love for food to the next level. Foodies & Founders not only develops brands through our Brand Factory but also acts as an accelerator through consulting, networking, and financial investment. We support food founders with brand building, product development and realization as well as marketing and sales.

As Foodies & Founders is one of our own projects, we had the priceless freedom of thinking up the entire brand ourselves. From the (very self-explanatory) name, to the diverse variations of the logo, to fun and bold illustrations which we all ultimately transferred to the website and social media channels, promotion material and merchandise – we literally went bananas.

DISCIPLINES: Concept | Identity | Logo | Design | Text | Campaign | Products

WORK: Identity, Print, Digital
YEAR: 2018
CONCEPT: Gilg Frick, Sarah Lee, Vanessa Angermann
DESIGN: Ruben Fischer, Sarah Lee, Markus Eppeler
DEVELOPMENT: Max Häßlein
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