Our exports are the results of all the creative work in the brand factory – our powerhouse, located in the heart of the NPIRE. From there, brands are being exported out into the world, to places near and far. If you want to learn more about the brand factory …

Click here

Free Your Data

Our Companion

We had already created an entire brand identity for and with our favorite startup rebels from Protonet – so when they initiated the Free Your Data campaign, we wanted to be on board of course. With the campaign, they called for a new law – The European Data Sovereignty Act – and demanded full data transparency from corporations. The Free Your Data campaign was committed to putting citizens back in control of their personal data – a cause we definitely wanted to support.

Our Mission

The challenge with the FYD campaign was walking the fine line between creatively bringing to life a startup idea and cutting a real sociopolitical matter to the chase. Accordingly, we combined the look and feel of a political campaign and its revolutionary character with polarizing illustrations and powerful messages. The key message of the movement was to give back #choice and data sovereignty to citizens – and use the power of the crowd to do so. As a result, more than 60,000 people signed the petition.


DISCIPLINES: Campaign | Logo | Website | Illustration | Merchandise | Story

Companion: Protonet
Work: Campaign, Print, Digital
Year: 2015
Concept: Gilg Frick
Story: Lina Wüller
Design: Ruben Fischer, Sarah Lee
Development: Max Häßlein