No less than the best sushi chefs in Hamburg – not to say of the entire country! – approached us for the brand development of their new project. Among them: Popular TV chef and sushi expert Steffen Henssler, who we have already had the pleasure to work with before. The ultimate sushi hotspot and luxury delivery service was about to be born – and we were honored to be part of this project right from the beginning.
Our job: Create a kick-ass brand that lives up to the incredible sushi creations GO by Steffen Henssler serves. We designed a minimalist logo and used dark shades in combination with unique illustrations as well as neon colors to convey a bold, mysterious feeling. This vision also translated to the interior design of the restaurant as well as all elements of the delivery service – obscure, luxurious and enigmatic. Only premium materials and textures were used in the location. Lastly, we created all kinds of material like the menu, packaging, signs for the restaurant and delivery cars, vouchers, business cards, social media ads and much more.
DISCIPLINES: Identity | Name | Logo | Story | Website | Experience | POS | Event | Print | Interior
COMPANION: GO by Steffen Henssler
WORK: Identity, Print, Digital
YEAR: 2018 - 2019
CONCEPT: Gilg Frick
STORY: Vanessa Angermann
DESIGN: Sarah Lee, Julia Heitz, Katharina Godbersen, Elisabeth Jahnke