Our exports are the results of all the creative work in the brand factory – our powerhouse, located in the heart of the NPIRE. From there, brands are being exported out into the world, to places near and far. If you want to learn more about the brand factory …

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We are proud to work with clients that are striving to make a real difference in the world – even if it’s not always glamourous or instagrammable. The ello team developed an innovative rollator, a wheeled walker with an electric drive, to give back independence and mobility to the elderly.


If you know us, you’ll have guessed that we did our best to make this product as likeable, fun and un-boring as possible. When we were developing the name together with the ello team, we wanted to come up with something that is simple and friendly but still conveys a dynamic, modern and innovative feel. Based on the name ello and the logo, we created an organic and clean identity and design that features colourful illustrations and shapes.

DISCIPLINES: Identity | Name | Logo | Story | Corporate Design | Illustration | Print | Website

WORK: Identity, Print, Digital
YEAR: 2016
CONCEPT: Gilg Frick
STORY: Laura Jax
DESIGN: Sarah Lee, Markus Frank