Our clients are cooler than yours! OLO creates the ultimate electric surfboard of the future: Powered, sustainable and high-end. Using state-of-the-art technology and top-quality materials – engineered for more rides, more speed, more fun. And as you know, we are all about the fun projects at the NPIRE, which is why it was a no-brainer for us to collaborate with OLO.
It was such a pleasure to develop the brand identity for OLO as we were given lots of freedom and trust from the company owners from day one. Together we shaped a fun but classy design with a luxurious feel to it in order to appeal to a well-funded target group. We created an inspirational story centering around the history of surfing. The clean design with the powerful combination of black, white and red elements as well as outline illustrations was then transferred to a new website, social media channels and print materials.
DISCIPLINES: Identity | Brand | Logo | Story | Illustration | Website | Experience | Print | 3D | Social Media
COMPANION: OLO Boards
WORK: Identity, Print, Digital
CONCEPT: Gilg Frick, Vanessa Angermann
DESIGN: Sarah Lee, Julia Heitz, Ruben Fischer, Markus Eppeler, Elisabeth Jahnke