SMYRK was founded by a dentist from Berlin who saw a need for a modern, stylish alternative to conventional containers for orthodontic appliances like aligners, retainers or dentures. The brand stands for sustainability, a minimalist design and functionality.
Dental appliances probably aren’t the most popular items in the world. The team behind SMYRK had this vision of making it fun and aesthetically pleasing, so our mission was to translate this idea into the design. For the logo, packaging and overall look, we decided to go for a design that is colorful without being loud, and positive without being overwhelming.