The customer is always right. Right? Focs – which fittingly stands for Focus On Customer Service – offers a CRM software that puts the consumer experience at the heart of all processes. The small team specializes in optimizing and realizing customer care, making it easy for their clients to look after the customer base.


Taking the brand to the next level. With a rebrush of the logo, colors, fonts and an update of the website design we achieved a consistent modern look that still featured key elements like the fox and orange as the main color.

DISCIPLINES: Logo | Colors | Typography | Website

Companion: focs
Work: Identity, Print, Digital
Year: 2020
Concept: Gilg Frick
Design: Ruben Fischer, Julia Heitz, Markus Eppeler
Development: Max Häßlein