The Sweet Potato Company


Reasons to love sweet potatoes, just to name a few: They taste yummy. They are incredibly versatile. They are nutritious and healthy. And did you know that although it might seem like we are very much into pizza slices, we also love us some healthy foods from time to time? Therefore The Sweet Potato Company was just a dream client for us. The ambitious vision: Whenever, wherever someone thinks about sweet potatoes, he should think of The Sweet Potato Company – a.k.a world domination.


When the founders of The Sweet Potato Company approached us, the brand was literally a blank canvas. We were able to develop the brand identity and design from scratch, the logo, color scheme, illustrations, imagery, communication concept and story. The look we were going for has a subtle vintage feel to it, with fun fonts, colors and illustrations. The identity was humorous, bold, ready-witted, self-confident – and just a little bit over the top.

DISCIPLINES: Identity | Logo | Illustration | Story | Print | Communication | Social Media

COMPANION: The Sweet Potato Company
WORK: Identity, Print, Digital
YEAR: 2016
CONCEPT: Gilg Frick
STORY: Laura Jax
DESIGN: Sarah Lee, Ruben Fischer
ILLUSTRATION: Markus Eppeler