The four boys from Movemates were our very own Christmas angels in 2017. They usually move random stuff from A to B (given that A and B lie in Hamburg), but as holiday season approached, they decided to also deliver Christmas trees to people’s doorstep. But not just any tree – The Tree! Yes. An utterly beautiful design classic, organic, sustainable, and radically minimalistic. The best thing about the project: All proceeds were given to charity. Our favorite Christmas miracle ever. <3
The reason we wanted to be part of the project in the first place was to simply have fun, turning a really normal, average-looking object – a tree – into a design highlight. We played with overstatements about the features of The Tree and in a minimum of time, set up a design for the website, visuals for social media marketing and infographics.
DISCIPLINES: Campaign | Website | Visuals | Communication