Our exports are the results of all the creative work in the brand factory – our powerhouse, located in the heart of the NPIRE. From there, brands are being exported out into the world, to places near and far. If you want to learn more about the brand factory …

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The Watch Store

Our Companion

Gratian Permien loves watches as much as the NPIREs love pizza puffs. And this tells a lot! But he felt that the mainstream market offered too much of the same boring watch designs. So he founded a place that offers bold watches outside the norm: THE WATCH STORE. With the curated online shop, he handpicks outstanding watch designs and offers detailed information about brands, trends and functionality – just like an encyclopedia for carefully selected watches.

Our Mission

What we had in mind was a sophisticated and minimalist brand identity, an elegant frame for what’s most important: the products. For the website, we combined this with the look of an encyclopedia, and along with that comes a touch of nostalgia. Overall, the design is decent, yet recognizable. The communication is elaborated, yet playful.


DISCIPLINES: Logo | Design | Website | Social Media | Communication | Packaging

Companion: The Watch Store
Work: Identity, Print, Digital
Year: 2014 - 2016
Concept: Gilg Frick
Story: Marco Hess
Design: Sarah Lee
Development: Dieter Pries