Leo’s Mindful Beans


With Leo’s Mindful Beans, Leo de Bittner Freitas combines both his coffee knowledge and his love of nature and mindful living. His many years of experience in coffee production and in the fields of environment and sustainable development have inspired him to start a Mindful Coffee movement and launch his own sustainable specialty coffee. His dream: Changing the way people drink coffee.


We love working with people who want to make the world a little better – so it was our job to make Leo’s voice heard and help him tell his story. Together, we developed a brand identity that reflects his values and vision as well as a design that conveys joy and positivity. We designed the website, packaging, and set up social media communications. Our first shared success was reaching a crowdfunding goal of 15,000 euros.

DISCIPLINES: Identity | Logo | Illustration | Website | Icons | Typography | Colors | Packaging

Companion: Leo's Mindful Beans
Work: Identity, Print, Digital
Year: 2020
Concept: Gilg Frick
Story: Vanessa Angermann
Design: Julia Heitz, Markus Eppeler, Ruben Fischer