Being one of NPIRE’s affiliated companies, HYPERINTERACTIVE has always been a special project for us. Our dear friend and former co-worker Dieter Pries and his team create individual digital solutions like apps, games, configurators, extensions and other crazy interactive stuff – state-of-the-art and one-of-a-kind. They have worked with renowned partner agencies and have been awarded with several awards over the years. Makes us feel all #hyper.


When Dieter came up with HYPERINTERACTIVE, it was our job to create a strong brand around the bold and promising name. We wanted to actually invent a feeling of “hyperinteractive” while still giving it a professional look. Black surfaces with glitch elements are defining the style of the brand design. Our mission is far from over at this point though – the relationship with the HYPER people is made to last.

DISCIPLINES: Identity | Story | Logo | Website

Work: Identity, Print, Digital
YEAR: 2016
CONCEPT: Gilg Frick
STORY: Laura Jax
DESIGN: Sarah Lee, Markus Frank, Ruben Fischer