Our exports are the results of all the creative work in the brand factory – our powerhouse, located in the heart of the NPIRE. From there, brands are being exported out into the world, to places near and far. If you want to learn more about the brand factory …

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Being one of NPIRE’s affiliated companies, HYPERINTERACTIVE has always been a special project for us. Our dear friend and former co-worker Dieter Pries and his team create individual digital solutions like apps, games, configurators, extensions and other crazy interactive stuff – state-of-the-art and one-of-a-kind. They have worked with renowned partner agencies and have been awarded with several awards over the years. Makes us feel all #hyper.


When Dieter came up with HYPERINTERACTIVE, it was our job to create a strong brand around the bold and promising name. We wanted to actually invent a feeling of “hyperinteractive” while still giving it a professional look. Black surfaces with glitch elements are defining the style of the brand design. Our mission is far from over at this point though – the relationship with the HYPER people is made to last.

DISCIPLINES: Identity | Story | Logo | Website

Work: Identity, Print, Digital
YEAR: 2016
CONCEPT: Gilg Frick
STORY: Laura Jax
DESIGN: Sarah Lee, Markus Frank, Ruben Fischer